Liquid Days

The other book on marketing in the age of AI.

How do you lead a marketing function inside a society that no longer agrees on anything? 

AI is what makes the question urgent, but AI is not the subject.

Its exponential speed is landing on collapsed trust and an absent counter culture. 

The result is a territory of diverging, fluid, contradictory realities that makes existing marketing playbooks obsolete.

The dispatches provide context, ask critical questions and offer tangible orientation to navigate unknown terrain in turbulent times.

A book for people who want to drive the change but need to understand the ground first.