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“Brands are built for solidity in a world that has gone liquid.”
About Anatra Publishing
Publishing Thought-Provoking Non-Fiction
Anatra Publishing is an independent Berlin-based publishing imprint founded by author and brand strategist Ingrid Kritscher. We publish non-fiction at the intersection of culture, technology, and brand thinking. Our debut title is Liquid Days (2026), a book about cultural flattening and the Decision Economy — how the acceleration of AI is transforming meaning, choice, and trust. Anatra stands for editorial independence, sharp ideas, and design-conscious publishing.
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